Floorplans are a relatively new addition to property details, but they have proved to be invaluable when selling a property. Rightmove research suggests that floorplans are one of the most important aspects of property presentation to buyers and the absence of a floor plan is a barrier. Buyers want to see the room layout, to see where rooms fit in relation to other rooms and to understand the flow of the property. A floorplan is undoubtedly the best way to gather this information.
- Over a third of buyers said that they were less likely to enquire about a property without a floorplan.
- 1 in 5 buyers said they would ignore a property listing completely if there is no floorplan, and they would only re-visit it if there was nothing else that caught their eye.
- 1 in 10 buyers said that they would never arrange view a property if they had not seen a floorplan first, and many more said that they would be less likely to arrange a viewing if there is no floorplan.
The survey also showed that other than the number of images a property has, a floorplan is most important when looking for property. Photos can be deceptive; a floorplan is more definitive. At PFK we are able to arrange a floor plan of your property to be drawn up when we start marketing.
There are three important elements to a floorplan:
- Too many floorplans often have the measurements missing, or they are only included in the written description where they lack context. The right place for room dimensions is in the floorplan, so that a buyer can see all the relevant information in the same place.
- Compass marker. This is essential so a buyer can tell which way the front of the house and more importantly, the garden, faces.
- Overall square footage. This allows the house to be compared with other properties, so that a buyer can instantly see how much house they’re getting for their money.
There are three main reasons why a floor plan is so important:
- It helps a buyer see how the house works, and therefore whether it is worth a viewing. A buyer, especially family buyers, won’t want to waste time by viewing properties which just aren’t suitable for their needs.
- A floorplan can help a buyer to visualise the property after the viewing. This can become useful when they may be considering making layout changes, perhaps knocking down a wall or installing an en-suite, and a floorplan is vital for this kind of thought processing.
- Floorplans can make a house seem larger. It’s very easy when you’ve viewed a house to forget rooms or overlook a part of the house altogether. This is especially true of box rooms or areas that aren’t being fully utilised, like storage rooms. By showing the house in its entirety on a floorplan, it can even add perceived value.
Make sure you have a floorplan on your brochure, and preferably available as a separate image on the online property portals. Ensure it is clear and informative, and that it includes the total floor area. Your buyer will thank you for it.
If you are looking to sell or for some more advice on the floor plans we can arrange for you, you can contact your local PFK office for a free, no-obligation valuation and expert advice. Get in touch at email@example.com, call your local office or pop in and see us – we’re always happy to meet clients and have a chat about your needs.